Mobile Marketing Association Opens Global Mobile Advertising Guidelines for Public Feedback | MMA Global
August 20, 2008

Mobile Marketing Association Opens Global Mobile Advertising Guidelines for Public Feedback

- Consultation designed to further industry acceptance and adoption for mobile marketing growth -
New York & London, UK, Singapore, August 8, 2008: The Mobile Marketing Association )MMA) ), today announced the opening of its global Mobile Advertising Guidelines for public feedback.  The MMA’s global guidelines are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
The opportunity for public comment will remain available until 5pm GMT on September 5, 2008, at which point the feedback will be reviewed and the document finalized, with the release of the updated guidelines planned for early October 2008. The current version of the guidelines can be downloaded HERE and comments can be entered on the Public Forum site.
“In order for the mobile marketing industry to grow, guidelines that ensure ease of entry for brands and agencies and consistency of experience globally are vital,” said Laura Marriott, MMA President. “The MMA feels that it is important to open its Mobile Advertising Guidelines for public comment to ensure their acceptance across the wireless and advertising industries and to further the causes of industry standardization, best practice and positive consumer experience.”
Since their release in April this year, there are the following revisions to content:
  1. Mobile Web Guidelines:
    • Added recommendation on automatic resizing of Mobile Web banner ads
  2. Multimedia Messaging )MMS):
    • Revised the MMS Ad Unit and Aspect Ratio recommendation)s)
    • Updated the Audio Formats best practices
    • Revised the Size recommendations
  3. New Mobile Video and TV guidelines including the following:
    • Ad Units
    • Aspect Ratios
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit
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Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]

E: [email protected]
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444