MOBILE MARKETING ASSOCIATION ENTERS 2007 WITH RECORD GROWTH | MMA
January 17, 2007
MOBILE MARKETING ASSOCIATION ENTERS 2007 WITH RECORD GROWTH

Brands & Agencies Target Mobile as Marketing Media of Choice

Boulder, CO, Jan. 17, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) has successfully achieved another year of significant growth in 2006, capturing a 150% increase in membership over 2005. Mobile Marketing has quickly become a preferred medium for reaching a direct audience on a mass scale. The MMA also announced more than 30 new member companies since late 2006, demonstrating the association’s continued momentum as consumers experience the power of mobile marketing.

“2006 will be remembered as a breakthrough year for mobile marketing worldwide. Highlights include the emerging mobile advertising business, a boom in text messaging campaigns and tremendous subscriber growth for mobile video services,” said Louis Gump, global chairman of the MMA and VP Mobile at The Weather Channel Interactive. “This growth was fueled by industry-wide innovation, with consumers benefiting greatly in terms of the user experience and content options. Building on existing momentum, 2007 should be another banner year. ”

“The MMA continues to witness significant uptake in marketing campaigns via the mobile channel,” said Laura Marriott, executive director of the MMA. “Mobile is the ideal medium for capturing consumer attention and as the market continues to mature, the MMA and its membership are poised to help drive industry growth in 2007.”

New MMA members include:

• @Data Co., Ltd.
• 21 Communications
• 80108 Media
• A&E Television Networks
• Advertising Age
• Amobee Media Systems
• Arnold
• Cross Country Automotive Services
• Emotive Communications, Inc.
• Google, Inc.
• I-Mobile Marketing, LLC
• Ingenio
• Kargo
• M Cashback (Thailand) Ltd.
• Madhouse Inc.
• Mobile Computing S.A.
• Mobile Posse
• Moderati, Inc.
• Nextcode Corporation
• Nortel, Inc.
• NXP Semiconductors
• Progressive Concepts, Inc.
• Proteus a 2ergo company
• Púca Technologies
• Radius-ED Sdn Bnd
• Scanbuy
• Single Touch Interactive, Inc.
• State Farm Insurance
• Stripe Mobile
• TeriMobile
• TEKNOmart
• Twistbox, Inc.
• Verizon Live Source
• Virgin Mobile USA
• Vocel, Inc.
• Vodafone Group Services Ltd.

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501.

MMA events for the first half of 2007 include the following:
• Annual General Meeting APAC, Feb 7, Hong Kong
• Mobile Marketing Forum, June 6 & 7, New York

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]