MOBILE MARKETING ASSOCIATION CONCLUDES CONSUMER BEST PRACTICES INDUSTRY FORUM | MMA
January 12, 2007
MOBILE MARKETING ASSOCIATION CONCLUDES CONSUMER BEST PRACTICES INDUSTRY FORUM

Industry Leaders Met to Discuss 2007 Initiatives and Future Plans for industry guidelines

Boulder, CO, Jan. 12, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Consumer Best Practices (CBP) Industry Forum held yesterday in Denver, Colorado hosted more than 160 delegates from over 120 companies to discuss topics at the forefront of the mobile marketing industry in 2007. The event was led by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

Topics of discussion at this year’s event included advertising, affiliate marketing, refund policies and guidelines around sweepstakes and promotions. Interactive Voice Response (IVR), mobile web (WAP) off deck and charitable giving were also discussed by the industry leaders.

The latest set of guidelines were published in November 2006 and are updated by the MMA Consumer Best Practices Committee twice a year. The 2007 CBP Committee members include: Alltel Wireless, Bango, Cingular Wireless, Chapell & Associates, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, Lavalife Mobile, a division of Lavalife Corp., mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, NeuStar Inc., OpenMarket, Sprint Nextel, Sybase 365, T-Mobile USA, Teligence, The Walt Disney Company and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com


For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]