*Mobile to Form Integral Part of Conference for Marketing Professionals*
New York, London, UK, Singapore & Sao Paulo: August 16, 2010 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that it has become an official partner of Econsultancy’s JUMP event. Taking place at Old Billingsgate in London on 13th October, the event is designed to help make joined up marketing across all mediums a reality, and drive better return on marketing investment across the industry. MMA participation will underline how mobile can connect multi-channel campaigns and add interactivity to on and offline mediums. MMA members will also benefit from free entry to the event.
Playing host to around 60 expert speakers and more than 1,000 senior marketing practitioners from across different marketing disciplines, including mobile, direct mail, social media, advertising, and PR, JUMP will discuss how an integrated approach to marketing can deliver better results for organizations. The conference will discuss a range of issues, from strategy and implementation to measurement and best practice, as well as featuring practical examples of the best multi-discipline campaigns and strategies to provide marketers with a greater inspiration and insight into how joined up marketing can drive better campaign effectiveness.
“JUMP’s focus on marketers and the ways in which they can drive the industry forward is a great fit with the MMA’s own priorities. Mobile is now an integral part of the marketing mix and the growing momentum for its use is only likely to continue. We are therefore happy to share our specialist knowledge to educate and inspire marketers from all disciplines,” said Paul Berney, CMO and managing director of the MMA in EMEA.
JUMP is hosted by Econsultancy (http://econsultancy.com) , an online publisher of independent advice and research on digital marketing with 90,000 members.
“Having the MMA on board adds further credibility to the JUMP event. The broad support of respected membership associations from across the marketing industry means we will be able to truly debate how joined up marketing can make a difference to the organisations we all provide services to,” said Ashley Friedlein, CEO of Econsultancy.
About the MMA (Mobile Marketing Association)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 221,000 unique users per month and its range of courses and conferences are attended by over 3,000 marketers every year.
Econsultancy’s reports, events, online resources and training programmes help over 90,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
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