THE MMA LAUNCHES A NEW JOB BOARD FOCUSED ON THE MOBILE MARKETING INDUSTRY
Developed in partnership with SmartBrief, Inc.
New York; London; Singapore; São Paulo and Washington, DC: June 15, 2011
– The MMA (Mobile Marketing Association)
today announced the launch of a new industry job board which will provide recruiters with a critical vehicle for hiring talent in the mobile marketing industry. Developed in partnership with SmartBrief, a leading publisher of targeted business news and information, the MMA SmartBrief Job Board
will be delivered each weekday morning to more than 13,000 mobile marketing professionals across North America, 60% of whom are senior executives.
Recruiting and developing talent is a challenge in the competitive mobile marketing industry which is estimated to grow significantly in the next five years.
“As the leading trade association for mobile marketing, we believe it is essential to provide this critical job listings service not only to MMA members but to the broader mobile marketing industry as well,” said Greg Stuart, Global CEO, MMA. “We are confident that this will become an integral resource for talent acquisition and development across the ecosystem.”
As part of the launch, the MMA will offer promotional rates for the job board for a limited time only. Under the promotion, MMA members & non-members will receive a 20 percent discount for all job posting packages purchased by July 31st. Advertisers can choose from two- and four-week durations, as well as annual packages that include 10 or more postings. All job postings will appear on the MMA website job page, the SmartBrief website job page and in every issue of the MMA SmartBrief.
"With the growth projected for the mobile marketing industry, I can think of no better place to launch a job board," says Rick Stamberger, President & CEO of SmartBrief, Inc. "We're proud to partner with the MMA on this critical industry recruiting tool adding to SmartBrief's already established group of vertical job listings services."
The MMA SmartBrief was launched earlier this year. The MMA and SmartBrief expect to launch MMA SmartBriefs for the APAC, EMEA and LATAM regions later this year.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association
(MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com
SmartBrief is the leading online publisher of targeted business news and information in a wide variety of industries. The company’s mission is to give its readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible. With an audience of over 4 million senior executives, thought leaders, and informed industry professionals, SmartBrief is an essential resource for “must-read” industry news. For more information, visit http://corp.smartbrief.com/about
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