July 12, 2011
MMA HOSTS WORKSHOP: THE FUNDAMENTALS OF MOBILE MARKETING SUCCESS
Workshop Lays Groundwork for Making Mobile a Crucial Part of Marketing Strategy
What: The Mobile Marketing Association (MMA) (www.mmaglobal.com) is hosting a full-day
workshop on The Fundamentals of Mobile Marketing Success. Designed for beginner to
intermediate mobile marketers, the workshop offers tactical takeaways and best
practices for increased customer engagement and bottom-line impact.
Participants will leave with:
- An overview of the mobile consumer including universal behaviors and attitudes
- Knowledge of the latest mobile capabilities
- Actionable steps for developing and executing successful programs
- A roadmap to the mobile marketing ecosystem
- Opportunities for employing mobile marketing to engage customers through mobile
Who: John Arnold, Director of Education, MMA
When/Where: August 3, 2011
Chicago, 8:00 am to 5:00 pm
Register: http://august3mmachicago.eventbrite.com
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
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MEDIA CONTACTS:
Valerie Christopherson/Evan Tamura
MMA PR/Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]
MMA PR/Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]
