iVdopia’s Social Media Ad Unit ‘Talk2Me’ Outperforms Industry Benchmarks by 400% | MMA
October 11, 2010
Submitted by iVdopia

For Immediate Release

iVdopia’s Social Media Ad Unit ‘Talk2Me’ Outperforms Industry Benchmarks by 400%
Brand Advertisers across Entertainment, Food and Beverage Categories Experience Higher User Engagement & Interaction for their Mobile Ad Campaigns with Talk2Me

SAN JOSE, Calif., October 11, 2010— iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today announced that its revolutionary social media ad unit, Talk2Me, has outperformed industry benchmarks by 400%. iVdopia’s Talk2Me enables advertisers to integrate social media sharing options into their mobile advertising strategy with pre-app video or banner ads, allowing users to further engage with the brand through multiple social media options – all from within a single ad unit.

Introduced earlier in the year, Talk2Me has since then been an integral part of every mobile campaign created by iVdopia for leading brand advertisers across categories like entertainment, food & beverage, banking, automobiles, etc. “Just this quarter alone, we have witnessed a double-digit increase in the adoption of the Talk2Me ad unit from our various advertiser clients,” said Chhavi Upadhyay, COO, iVdopia. “As marketers move from standalone campaigns to 360 degree marketing, they demand that social media be integrated seamlessly into their brand campaign across channels – including mobile. Brand messaging has moved from inside-out to outside-in, and Talk2Me fills this requirement with an engaging one-screen visual providing users with multiple options to share, interact and respond to the brand. It has spelt phenomenal success for advertisers so far.”

For example, a recent mobile campaign with the world’s largest chain of fast food restaurants used iVdopia’s Talk2Me unit to increase brand awareness and purchase intent for their new product launch. Using a combination of pre-app video and banner Talk2Me ad units, users could share videos on Facebook and Twitter, locate the nearest restaurant, visit the brand’s website, and even replay the video ad. Results for the mobile campaign reported an outstanding 73% of users clicked to visit site, and over 16% clicked to share on Facebook, with the campaign being highly effective at building brand awareness and driving interest and intent to purchase.

“The way users engage with mobile video ads is ever changing, in part because of the viral nature of their social media components. iVdopia knows that users now demand more from their ads and are no longer interested in just passively soaking in an image. The Talk2Me interface has been successful in providing the ‘viral element’ missing in mobile advertising so far,” said Saurabh Bhatia, Chief Business Officer with iVdopia.

About iVdopia
iVdopia is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of Smartphone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for Smartphones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia's video and rich media mobile solutions are used by leading publishers and advertisers such as Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

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Media Contacts:

Jolene Loetscher
Tall Grass Public Relations
[email protected]
605-275-4075

Nisha Menezes
iVdopia
[email protected]
650-283-5707