November 3, 2010

Emmanuel Allix to help outline and drive MMA’s regional agenda alongside other industry leaders

Singapore, November 03, 2010 – Emmanuel Allix, Vice-president and Managing Director, Asia Pacific at InMobi has been elected to the regional Board of the Mobile Marketing Association (MMA). The election of the new board members comes after over a month of nominations in which more than 200 MMA members voted.

“The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. As the largest mobile ad network in the region, InMobi sees tremendous value in collaborating with the MMA to help nurture the mobile ecosystem and in turn create new avenues of growth for the industry. A key challenge at the moment is the need to define a unified currency for the measurement of mobile campaigns. We look forward to contributing to the MMA Measurement and Metrics initiatives and other priorities in this region to this end,” said Emmanuel Allix.

In his current role, Emmanuel heads the Asia Pacific efforts for InMobi and oversees the entire operations of InMobi in the region. He has over 20 years of experience in consulting, IT, Internet, mobile and marketing arenas across Asia and Europe. Emmanuel previously held an APAC Board Member position with the MMA in 2008.

The key focus areas for the new MMA APAC Board will be to promote the mobile channel to increase mobile marketing spend in the region; educate brands, agencies and consumers about the full scale and scope of the mobile marketing channel; create and develop authoritative measurement, metrics and insight into the size, growth, trends and effectiveness of mobile marketing; roll out the next set of guidelines, best practices and standards for the industry; and protect the opportunity by managing industry self-regulatory programs.

“The mobile medium is now at a tipping point and the MMA will continue to play a significant role in converting the explosive growth of this channel into revenues for brands and agencies. As the MMA continues to expand its footprint in the Asia Pacific region, we needed a group of leaders who had their hands on the pulse of both the industry as well as the region’s diverse consumer groups. We have full faith in our new appointees to steer the mobile marketing industry to greater heights in 2011. I thank the 2010 board members for their hard work and look forward to working with the new board,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited.

The MMA is an action-oriented, global organization designed to facilitate greater mobile marketing spend while safeguarding consumer rights. The MMA APAC Board has representation from some of the world’s leading brands and agencies that have pioneered innovation in mobile.

About InMobi
InMobi is the world’s largest independent mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which more than doubled its network in the first 6 months of 2010, delivers the unprecedented ability to reach 185 million consumers in over 125 countries through more than 23.8 billion mobile ad impressions monthly. This includes over 12 billion impressions to more than 100 million consumers in the Asia Pacific region making it the largest mobile ad network in Asia. Recently InMobi was selected to the 2010 AlwaysOn 250 as a company to watch in the global Silicon Valley.

InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai, Johannesburg and Singapore.

To learn more, please visit , follow us on Twitter @InMobi, or read our blog at

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters is located in the United States, and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit

For more information contact:

Rice Communications for InMobi
Shruti Soni
M: +91 9873354750
E: [email protected]

Rice Communications for InMobi
Daniel Lim
M: +65 9781 1713
E: [email protected]