DIYers and tradesmen bond with Evo-Stik through 2ergo iPhone app | MMA
July 15, 2010
Submitted by 2ergo

DIYers and tradesmen bond with Evo-Stik through 2ergo iPhone app

2ergo has designed and developed an Apple iPhone application for Evo-Stik, a world leader in adhesive and sealant technology, that will offer product advice and stock details for the UK’s DIY enthusiasts and tradesmen.

The free app will enable customers to access product advice alongside a quick store finder to locate stockists throughout the UK. It will allow users to either pick the two surfaces they plan to stick together using an interactive carousel, or browse by category if they are looking for a specific product. The corresponding search and browse results are then presented in product lists that can be filtered by Trade, DIY and Repairs categories, and once a product is chosen the user can find their nearest stockist based on pack size, current location or postcode.

The app will also offer the ability to call the store directly from the phone to check stock levels before travelling and view the location on a map to plan the journey. Favourite products and stockists can then be stored so that they can be referenced quickly again in the future.

“Our applications development team have produced a product-focused application that offers real value to the tradesman and DIY enthusiast,” said Colin McCaffery, Director of Products, 2ergo. “This application has been created to give users instant access to product advice and information. It displays the power of mobile as a marketing channel because it targets a user’s exact location to provide specific local stock information to them on-the-move.”

Jon Griffiths, Product Manager for Evo-Stik, comments: “The use of such technology within the building trade and DIY sectors is a market first and demonstrates Evo-Stik’s continued commitment to driving innovation. This solutions-based approach will help simplify the purchasing process for customers making it accessible from home, the building site or even when in store.”

2ergo helps major brands realise the opportunities of mobile and currently works with companies such as O2, Yahoo!, Australian Broadcasting Corporation (ABC), FOX News, National Geographic Channel and AT&T. The mobile solutions provider is firmly established as one of the UK’s leading smartphone application developers. Recent successes include the ground breaking Guardian iPhone app which has become one of the most successful apps on iTunes and has helped fuel the surge in iPhone app downloads.

For further information, please contact:
Tel: +44 (0)161 8744 222
Email: [email protected]

About 2ergo:
2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, mobile customer relationship management, and mobile entertainment and media. Its product portfolio includes an innovative suite of mobile publishing, messaging, content management, handset applications, mobile payment and connectivity solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications.

2ergo is used by global businesses, brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilise business processes and reduce costs. Brands such as O2, Yahoo!, FOX News, National Geographic Channel, Evostick, Microsoft and AT&T have all benefited from working with 2ergo.