Crocs Selects Knotice for Mobile Marketing
January 19, 2010
Submitted by Knotice, Ltd.
Crocs Set To Expand Mobile Marketing with Knotice’s Concentri® Mobile and Strategic Expertise
AKRON, OH - January 19, 2010 — Knotice Ltd., a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces Crocs, Inc. (NASDAQ: CROX), a leading manufacturer and retailer of casual footwear, has selected Knotice for strategic planning and guidance and its on-demand software platform, Concentri® Mobile, for a wide range of mobile marketing initiatives.
According to Crocs’ Global Online Marketing Director, Jay Custard, the company’s strong presence in North America requires a mobile marketing partner with on-demand software capable of executing mobile programs and a team of strategists capable of planning and guiding successful projects in any market.
“As the consumer, and mobile marketing, continues to evolve it is crucial for Crocs to have both expert guidance and cutting-edge technology capable of everything from the most basic mobile programs to the most advanced,” Custard said. “From strategic planning to campaign design and measurement, Knotice’s talent and technology deliver.”
Knotice co-founder and CEO Brian Deagan said he is pleased that Crocs has selected Knotice to extend customer engagement to the mobile device.
“The ability to engage in direct, meaningful dialogue with consumers is important in every city, state, and region,” Deagan said. “I’m looking forward to partnering with Crocs as they use the mobile channel to build strong, long-lasting customer relationships.”
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice guides marketers toward efficient, effective application of highly-targeted marketing communications over today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.com
About Knotice’s Concentri® Software Platform
Knotice’s on-demand software platform, Concentri®, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri® enables marketers to easily engage today’s digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
About Crocs, Inc.
Crocs, Inc. is a designer, manufacturer, and retailer of performance casual footwear for men, women, and children under the Crocs™ brand. All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking, and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers. Crocs™ shoes are sold in 125 countries and come in a wide array of colors and styles. Please visit http://www.crocs.com for additional information.