July 22, 2008
2008 Mobile Marketing Association Global Award Nominations Now Being Accepted
Mobile Marketing Award Winners to be Announced at Annual Event in November
New York & London, UK, Singapore, São Paulo, July 22, 2008— Nominations are now open for the 2008 Mobile Marketing Association Global Awards, the premiere awards program honoring the leaders in mobile marketing and media. The Global Awards are open to all industry players and highlight the leaders in mobile marketing from every region of the world. This year’s event will take place during the Mobile Marketing Association’s )MMA) Mobile Marketing Forum and Awards Ceremony, held on November 13 in San Diego )www.mobilemarketingforum.com).
“The MMA has seen increasing success over the last year in mobile marketing programs world-wide as they are becoming a key piece of many brands’ overall marketing strategy,” said Laura Marriott, president of the MMA. “The MMA Global Awards are a great way for companies to showcase their hard work and commitment to the mobile channel.”
The 2008 Mobile Marketing Association Global Awards categories include:
- Best Use of Mobile Marketing - there are seven categories for the Best Use of Mobile Marketing Award which include:
- Branding
- Direct Response
- Promotion
- Relationship Building
- Product/Services Launch
- Search Marketing
- Cross Media Integration
- Innovation Award
- Innovation Award for Creativity – there are two categories for the Innovation Award for Creativity which include:
- Technology
- Media
- Mobile Marketing Academic of the Year )individual)
- Outstanding Individual Achievement in Mobile Marketing )individual)
- Mobile Marketing Association Award for Overall Excellence )company and/or committee)
Awards may be presented by geographic region, dependent on the applications received. The four global regions which may be recognized with separate awards include:
- Asia Pacific
- Latin America
- Europe, Africa & Middle East; and
- North America
Nominations are open to the public and are to be submitted by email prior to the nomination deadline. Winners will be selected by the MMA’s Award Selection Committee and presented at the MMA Awards Dinner on November 13, 2008 in San Diego. Details on award guidelines, along with instructions on how to submit nominations can be found HERE.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
