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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Data Doesn’t Lie, But Your Marketing Metrics Can Mislead You
May 29, 2023
Analytic Partners
Q1 2023 QSR Fidelity Index
May 26, 2023
InMarket
Q1 2023 Grocery Fidelity Index
May 26, 2023
Mobile Consumer Trends Report
May 17, 2023
Vibes
9 Strategies to Maximize ROAS in 2023
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InMarket's 2022 Coffee & Snack Shops Fidelity Index
April 10, 2023
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InMarket's 2022 QSR Fidelity Index
April 10, 2023
InMarket's 2022 Grocery Fidelity Index
April 10, 2023
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InMarket's 2022 Big-Box Fidelity Index InSights
April 10, 2023
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InMarket's 2022 Breakthrough Moments
April 6, 2023
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The 2023 Gift Card Playbook
November 22, 2022
InMarket
InMarket's Q4 2022 Inflation InSights
November 11, 2022
IBM Watson Advertising's Winter 2022-23 Seasonal Outlook
November 11, 2022
InMarket's 2023 Digital Marketing Playbook
November 2, 2022
InMarket
InMarket's 2022 Holiday Travel InSights
November 2, 2022
InMarket's 2022 Holiday Travel InSights report
October 24, 2022
InMarket's 2022 Holiday Shopping InSights
October 24, 2022
InMarket
The Person Behind the Data: People weigh in on how companies handle their data
September 12, 2022
Ketch
IBM Watson Advertising's Fall 2022 Seasonal Outlook
September 7, 2022
IBM Watson Advertising
How To Navigate an Economic Downturn for Marketers
July 6, 2022
InMarket
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