CDP Mobile Certification Program: July | MMA
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Marketer Support Hub

July 21, 2020 to July 23, 2020

Introduction to Mobile Marketing

Join Online MMA x CDP Mobile Marketing Certification Program, a 2-day instructor-led, Live Online Training that will help you kick start understanding of Mobile Marketing Strategy and Execution. Designed as an online workshop, you will be introduced to new concepts, latest trends, technologies and tools to help you develop a mobile-first marketing strategy. Take advantage of the depth of learning and best practices across APAC right from your mentor!

Objective

By the end of the program, you will be able to understand various mobile marketing executions/key concepts, and the best practices related to each.

What to Expect: Latest Insights, Best Practices & Trends on Mobile Marketing to help you develop a Mobile-first Marketing Strategy

Modules

See the agenda for further details of the Modules on the tabs above

Module

Module Overview

Module 1

(July 21)

Mobile Landscape & Getting into the Mindset
  • Everything on Digital is Mobile
  • Mobile Trends & Statistics in APAC 2020
    - Impact of COVID-19 on Digital Media Consumption in APAC
  • Essential Mindsets When Going into Mobile
Module 2

(July 21)

The Value of Mobile in Marketing

Opportunities and Challenges

Module 3

(July 21 & 23)

Mobile Executions

A. Awareness (July 21)

  • Mobile Display Ads
  • Social Ads on Mobile

B. Consideration (July 21)

  • Mobile Search Ads
  • Mobile Video

C. Conversion (July 23)

  • Mobile Apps, Websites, and Accelerated Mobile Pages
  • Personalization and m-Commerce

D. Loyalty (July 23)

  • Mobile CRM
Module 4

(July 23)

Mobile Measurement

Mobile Data & Measurement

Module 5

(July 23)

What’s next for mobile

Mobile Advertising (overview)

  • Mobile programmatic

Mobile Innovation (overview)

  • Touch-point integration 
  • Technologies & tools
  • Creativity & Innovation

 

Certification Information

You will receive an MMA and CDP Certification that is earned after finishing the course and passing the certification exam.

What is MMA CDP Certification?

An MMA and CDP Certification is a trusted digital professional certification recognized by the industry within the ASEAN region. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Mobile Marketing Association (MMA), 500+ members of CDP’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members. It is a formal documentation that demonstrates proficiency and competency in digital.

Your MMA and CDP Certification and education will allow you to network with like-minded professionals. Should you wish to earn an MMA and CDP Certificate, you are required to complete an MMA CDP Digital Training program, take, and pass the Certification Exam.

 

Subject Matter Experts

MMA Speaker


Managing Director, APAC
Mobile Marketing Association

July 21 Facilitator


Head of Consulting Network and Strategy Director
Ogilvy Philippines
 

July 23 Facilitator


Founder and Chief Experience Officer
QUIDDITY Usability Labs

 

 

MMA Speaker


Country Head
MMA India

Registration

MMA CDP Mobile Certification Program
 
Price USD 200
Contact us for group pricing with a minimum registration of 4 students REGISTER

 

July 21. Mobile Readiness

Time (SGT) Agenda Sub-topics
1:30 PM - 2:00 PM   REGISTRATION
2:00 PM - 2:15 PM Orientation Introduction to CDP and MMA
Program Content and Requirements
Technical Walkthrough
Introductions
2:15 PM - 2:40 PM Mobile readiness survey
(Attitudinal Survey)
Student survey + Discussion
Mobile Landscape
& Getting into the Mindset
Everything on Digital is Mobile
Mobile Trends & Statistics in APAC 2020
- include Impact of COVID-19 on Digital Media Consumption in APAC
Essential Mindsets When Going into Mobile
3:00 PM - 3:10 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
3:10 PM - 3:40 PM The Value of Mobile in Marketing Opportunities
  1. Wider reach - General mobile penetration whether feature phone or smartphones
  2. More targeting option (geo-targeting and device targeting)
  3. Instantaneous interactions
 - Micro-moments , conversational commerce
  4. Entire conversion funnel in a single device

Challenges:
  1. Parallel production - mobile and tv
  2. Privacy issues
3:40 PM - 3:50 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
3:50 PM - 4:40 PM Mobile Executions

A. Awareness

  • Mobile Display Ads
  • Social Ads on Mobile

B. Consideration

  • Mobile Search Ads
  • Mobile Video
4:40 PM - 4:50 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
4:50 PM - 5:00 PM Orientation Activity Instructions
Q&A
5:00 PM - 5:30 PM Activity Break | Learning Stretch Goals
A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end
5:30 PM - 5:45 PM CHECKING OF WORK AND DISCUSSION
5:45 PM - 6:00 PM RECAP, EVALUATIONS, and REMINDERS

July 23. Mobile Competence

Time (SGT) Agenda Sub-topics
1:30 PM - 2:00 PM   REGISTRATION
2:00 PM - 2:15 PM Orientation Recap of Previous Session
Requirements
Introductions
2:15 PM - 2:45 PM Mobile Executions

C. Conversion

  • Mobile Apps, Websites, and AMPs
  • Personalization and m-Commerce

D. Loyalty

  • Mobile CRM
2:45 PM - 3:10 PM Q&A BREAK & Module Checkpoint Q&A
Recap Quiz
3:10 PM - 4:10 PM Mobile Measurement Mobile Data & Measurement
4:10 PM - 4:55 PM What’s next for mobile?

Mobile Advertising (overview)

  • Mobile programmatic

Mobile Innovation (overview)  

  • Touch-point integration 
  • Technologies & tools
  • Creativity & Innovation
4:55 PM - 5:00 PM Orientation Activity Instructions
Q&A
5:00 PM - 5:30 PM Activity Break | Learning Stretch Goals
A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end
5:30 PM - 5:45 PM CHECKING OF WORK AND DISCUSSION
5:45 PM - 6:00 PM RECAP, EVALUATIONS, and REMINDERS