Agenda | MMA Global

Agenda

Thursday, February 27, 2025

8:30 AM – 8:55 AM

Open for Registrations

9:00 AM – 9:15 AM

Welcome Remarks & MMA Global Initiative Updates

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

9:20 AM – 9:40 AM

Keynote

Unlocking Omnichannel Success: Engaging Healthcare Professionals in Vietnam and APAC

Gain actionable insights into what truly drives marketing engagement with healthcare professionals, and what causes them to tune out, so you can build stronger connections that drive business impact. Discover proven strategies that work, common pitfalls to avoid, and the key KPIs that define omnichannel success. Explore how AI can transform engagement strategies and enhance meaningful interactions with HCPs.

Regional Managing Director
DeltaMV Knowledge Solutions

9:45 AM – 10:05 AM

Keynote - In Partnership with MSD

From Insights to Action: Turning Data Into Business Growth

Data is the lifeblood of modern marketing, but its value lies in actionable insights. This discussion focuses on transforming raw data into meaningful strategies that drive growth. Learn best practices for data analysis, visualization, and application to make smarter marketing decisions and achieve measurable results.

10:10 AM – 10:45 AM

Panel

Driving Innovation in Vietnam’s Healthcare Retail Landscape

Retail media networks are revolutionizing Vietnam's pharmacy sector by enabling targeted and personalized promotions. This panel will explore how pharmaceutical brands can collaborate with retail partners to improve visibility, build trust, and drive sales.

Moderator
Executive Vice President - Commercial and Growth
Hello Health Group

10:50 AM – 11:00 AM

Tea Break

11:05 AM – 11:25 AM

Case Study

Holistic Marketing Strategies for ROI in Healthcare

Case studies from the SMARTIES Awards demonstrate how brands integrate AI, omnichannel approaches, and digital transformation to maximize ROI. Attendees will gain insights into aligning marketing efforts with evolving consumer needs for well-being.

11:30 AM – 12:05 AM

Panel

Navigating Marketing Challenges in Healthcare

Highly regulated sectors like finance, healthcare, and pharmaceuticals face unique marketing challenges. This session delves into strategies for balancing compliance with creativity, building trust through transparent communication, and leveraging technology to navigate complex regulatory healthcare landscape while achieving impactful outcomes.

CEO
TRIKHANG PHARMA

12:10 PM – 12:25 PM

Q&A Panel & Closing

12:30 PM – 12:35 PM

Closing Remarks

Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

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