MTA | Page 2 | MMA Global

MTA

Wednesday, June 8, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Chief Marketing Officer
Heineken USA
President, Sports
FanDuel
Founder & CEO
Instalily.ai
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
VP, The Knowledge Lab
TransUnion
Marketing Science Advisor
Watch the Webinar:
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
July, 2022
File Size: 
1.2 MB
Education Section: 
Region: 
Released: 
November, 2021
Education Section: 
Region: 
Released: 
December, 2021
Education Section: 
Region: 
Members Only

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If your company is an MMA member and you need log-in information, please email [email protected].

This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
Region: 

Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Webinar Sponsor:
Watch the Webinar:
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
May, 2021
Education Section: 
Region: 

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar:
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Released: 
April, 2021