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Infographic: People check their smartphone over 150 times a day

AdTruth Accelerate Event Series 

Enter the Conversation that is Shaping the New Era of Digital Advertising

Septemeber 17th, Cologne Germany 

October 2nd, New York 

October 9th, San Francisco

Member Mention: 

Mobile presents a major challenge to marketers:

how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models – while still adhering to consumer privacy best practices. This paper describes how mobile RTB – enabled by a new approach to device identification – meet this challenge.