Jakarta, Indonesia, September 3, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian consumers. Connected TV (CTV) has become mainstream in Indonesia with 7 in 10 consumers having access to it and a whopping 92% of consumers have increased their consumption of streaming content during the COVID-19 pandemic.

LOS ANGELES, August 13, 2020 - Gimbal announced today that it has acquired the assets of InStadium, the nation’s largest fan engagement platform. With the power of Gimbal’s location intelligence and identity solutions, Gimbal InStadium will offer a new suite of solutions for sports and entertainment companies to reach fans and extend high-impact branding opportunities for advertisers across all channels. 

During a keynote at the MMA Global CEO/CMO Summit, IBM SVP of Cognitive Applications, Ecosystems and Blockchain Bob Lord, Influential CEO Ryan Detert and Wells Fargo VP of Brand Reputation Josephine Chew offered a preview of the offering IBM & Influential have partnered to create: a new social targeting solution that uses AI to find and secure trusted and safe social influencers so that brands can still tap into the enormous reach of social platforms without jeopardizing their brand values. CEO/CMO reaction to this growing industry problem is highlighted in the charts below.

Barbier to lead Ogury’s product vision and innovation.

New Office Underscores the Company’s Continued Expansion in North America

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads

London, April 28th, 2020  — Ogury, the creator of the first advertising engine driven by user choice, announced today the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them.

London, April 14th, 2020 - Ogury, the creator of the first advertising engine driven by user choice, today launches a mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by COVID-19 across the world.

New market brief examines why international business calls to the U.S. may be inadvertently blocked and looks at how to address the potential issues

What’s the News: Legitimate calls originating outside the U.S. may be wrongly blocked by initiatives aimed at tackling illegal robocalls, creating a damaging impact on businesses.

Verification and Trust Required for Rising New Service to Reach its Full Potential

London, UK, March 2020 – Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the DACH market and establishing Channel Factory as the leading solution for brands and agencies; giving them control over where their ads are delivered.