by Laurie Sullivan  @lauriesullivan, June 16, 2021

Neutronian will announce Thursday the launch of a cookieless certification to verify digital advertising data as sellers are prepared to navigate the loss of third-party cookies. 

Certification, which requires a full audit, is based on the company’s recently published Neutronian Quality Index (NQI) data-quality scoring framework, the certification process with verification of authenticity.  

Affinity Answers, a data provider, became the first to meet the requirements for cookieless certification.

AdTruth Assembles Industry Leaders in Gambit For A "Mobile Universal Identifier" 

Adotas - Brian LaRue 

AdTruth Wants to Be Standard for Mobile Tracking

ClickZ by Susan Kuchinskas

AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.

The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly
targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with
consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving
technology ecosystem all present challenges for existing audience recognition technologies. Download the whitepaper