SAN FRANCISCO--(BUSINESS WIRE)--Ketch, the Trust by Design Platform for programmatic privacy and data stewardship, today announced the release of a groundbreaking study, The Person Behind the Data: People Weigh in on How Companies Handle Their Data. This report, by IPG Mediabrands’ investment and intelligence company, MAGNA, shows that consumers are very much aware of data privacy issues, and judge brands based on them. The research was completed by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering.

ArabyAds raises US$30 million in Pre-Series B funding round from AfricInvest Maghreb Private Equity Fund IV; eyes global expansion

Xapads Media, one of the leading programmatic Adtech platforms, announced the appointment of Gagan Uppal as the country head for the MENA region to give them a local leadership boost in the region. Xapads Media with the onboarding of Gagan, will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region.

March 2022 – Dubai. Nabd, the largest Arabic News Aggregator, has entered a strategic partnership with Transsion, the leading provider of smart devices and mobile services in global emerging markets, becoming the Arabic News Provider to its smartphone devices in MENA.

India houses the third-largest cluster of startups in the world, which means nurturing them back to their feet can ensure an untold boost to employment rates, drawing maximum FDI channels to the country again. Startups want Nirmala Sitharaman to provide the ecosystem a more focused approach in terms of access to capital, allocation of more funds by the government, policy reforms for ease of doing business and creating a more supportive ecosystem in view of the pandemic’s impact.

Here's the wishlist of startups:

The past two years have been very difficult for all in general. The new normal in a world where Covid-19, unfortunately, has become part of our life and will bring about many changes in the way businesses will be conducted, and more importantly the way we live our life. The Union Budget 2022 -23 is being keenly watched by many sectors. The 3rd & 4th quarters of 2021 did see the economy looking up, the third wave or Omnicron which hit us in mid-December was the dampener.

Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget. 

Dinesh Chhabra, Chief Executive Officer, Usha International:

Ahead of the Budget 2022-23 to be presented by Union Finannce Minister Nirmala Sitharaman on February 1, startup and Tech Industries have put forth their demands and expectations. Experts from the sector want the government to give incentives to the sector in order to brave the pandemic challenges, which have re-occurred with the rise of omicron variant across the globe.

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022

Two-thirds of gamers in the UK say they would welcome more brands into their favorite games.