Así lo manifestó el VP Ejecutivo de Aceleración de Headway, en el marco del lanzamiento de su campaña número 20 de Digital Out of Home (DOOH), como parte del proyecto VIA que ya agrupa más de 4,000 pantallas en todo Latinoamérica.

Liderará las iniciativas de comunicación y relacionamiento con clientes para sus oficinas en México, Bogotá, Buenos Aires y San Pablo.

Enero 2019.- Headway, la empresa líder en Growth Marketing basado en tecnología, anunció la incorporación de Julia Gersberg como nueva Marketing Manager para LATAM.

La ejecutiva, que reportará a Dario Diament -CMO de la compañía-, será responsable de las estrategias de contenido, eventos y experiencias de calidad para acercar la marca tanto a clientes como a partners.

Mobile Measurement and Fraud Prevention Leader Raises Industry Bar
in Multi-Channel Campaign Management

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the region.

Probably every user acquisition manager’s nightmare is the lack of campaign measurement. A multi channel advertising strategy involving different platforms and ad networks requires a lot of manual work in order to calculate Return on Advertising Spend (ROAS) for those channels you employ. This is essential for determining which traffic provider is supplying the most active/engaging/profitable users. Every source needs to be benchmarked on user behaviour and the calculated lifetime value (LTV). The sources with higher scores obtain higher advertising spend.

Innovación y control global en Out Of Home

Latcom lanzó la versión 3.0 de su Checking Online. Se trata de una herramienta única de supervisión orientada exclusivamente hacia los clientes de la compañía. La misma le permite tener a los anunciantes control total y global en tiempo real de todos sus dispositivos contratados.

Last week, Yieldmo announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226.

Some exciting news happening at Yieldmo! We are thrilled to welcome three advertising technology superstars to our team, each uniquely positioned to help drive our strategic initiatives forward.

Bringing over 15 years of experience, Timothy Price has joined Yieldmo as SVP of Sales. Tim most recently held the position of VP, Audience Buying and Ad Strategy for Zynga, a leading mobile and desktop social gaming publisher. He was brought to Zynga to be a change agent for the predominantly Facebook desktop business while they migrated to a mobile first brand advertising solution.

With the awards season in full swing, the MMA SA Smarties proudly announces the creme de le crème of mobile. The SMARTIES Awards – the world’s only global mobile marketing awards programme that honours innovation, creativity and most importantly measures the impact and success mobile has on business, has confirmed its shortlist of winners for 2018. The event, which is to be held on Nov 1stat the Maslow in Sandton will recognises the incredible work carried out by some of the industry’s leading marketers, tech enablers, media owners, brands and agencies.