A Completely Different Beacon Case Study

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

iBeacon

beacons

Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions

November 6, 2015

By Scott Rayden, 3Q Digital

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks.

As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure: Mobile agency Hathway is a 3Q Digital partner, and 3Q Digital is my employer.)

If you’re looking for any edge you can get in your holiday mobile campaigns, these guys have answers.

Quaero's Marketer's Guide to Monetizing Mobile

The Marketer's Guide to Monetizing Mobile

Engagement with content on mobile is at an all-time high across devices, but publishers are behind in monetizing this user behavior creating a wide gap between consumption and ad spend.

60% of time spent on digital media comes from mobile, but less than 20% of ad delivery is via mobile

Our QuaeroView provides solutions including:

Customized Ad Units,
Audience Preference,
Matching User Behavior, and
much more!

Download the guide here.

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Effective Mobile Marketing

How Google Is Transforming the Mobile Landscape

February 17, 2015

How Google is transforming the mobile landscape

Author: Daniel Meehan

Mobile

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015

In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.

JUICE Mobile delivers engagement with innovative Mobile Flyer ad unit

Client Objectives:

Neil Sweeney sits down with AdMonsters to talk mobile advertising and the future of programmatic

September 19, 2014

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when it comes to display), programmatic would seem to be the savior. However, the success of desktop advertising and transaction models ported to mobile has been limited.

Helping Brands Deliver in A Mobile-First World: Interview with PIVMO's Scott Schmidt

March 31, 2014

The mobile industry has grown at a staggering pace since you’ve been in the industry. How have you noticed the conversations around mobile shifting and maturing during this growth?

Big Mobile announces exclusive partnership with Future across APAC

Singapore March 19th, 2014 - Big Mobile has announced an exclusive strategic partnership with international media group Future, with 17 category leading titles including TechRadar, T3, PC Gamer, CyclingNews, and MusicRadar.

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