AdTheorent, Inc., the first intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced the release of a white paper describing its patent-pending Real-Time Learning Machine™ (RTLM), the first real-time learning and predictive modeling platform developed specifically for mobile advertising. Authored by Dr. Saed Sayad, Chief Data Scientist for AdTheorent, the white paper – available at http://www.adtheorent.com/whitepaper/real-time-learning-machine-2013 – details the key differentiators of AdTheorent’s RTLM, which learns in real-time, generates data-driven predictive models “on the fly” and predicts faster than any other data mining technology, yielding demonstrable results for AdTheorent’s mobile advertisers.
When picturing the average gamer, you wouldn’t be blamed if that image depicts a geeky college-aged male with the latest gaming console and the greatest mobile gadgets – loaded with every imaginable app – all but surgically attached.
Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.
The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.
Smartphones becoming mainstream device in many markets
London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.
AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.
