Visualizing the World Series Through Mobile Geo-Data By Nicole H. Romano Ph.D. – Data Scientist, RadiumOne Bay area natives are well aware of the riots (and tortilla throwing) that erupted in San Francisco’s Mission neighborhood after winning the 2014 World Series. And the 2012 World Series. Oh, and the 2010 World Series. But how did the rest of the Bay Area celebrate? We utilized a rich source of non-personally-identifiable mobile geo-location data, allowing us to visualize how the Bay Area celebrated the Giants’ World Series win. In order to make all of this amazing data come to life, we evaluated three components: • The most popular neighborhoods for celebrating a World Series win • The migration of SF’s bar hoppers post-game • The World Series parade patterns Let us break this down for you both in numbers and visuals. World Series Game 7: The Numbers • Total zip codes represented in San Francisco: 2,024 • Bay Area: 344 • International: 76 San Francisco Population breakdown: • SF locals: 52% • Bay Area: 30% • US: 25% • International: 1%

As Pinterest rolls out its paid advertising model, Promoted Pins, many marketers are thinking about getting in on the platform now, or in the near future. Ahalogy brings you answers to important questions about this new marketing opportunity: Who is the Pinterest consumer? How do they use the platform? How do they use the platform on mobile devices? And, are they ready for brand marketing activity and Promoted Pins?