Global

Adin.ai

AT&T: AI-Personalized Creative Outperformed BAU and Random by a Wide Margin

A four-week, three-cell RCT showed +272% lift vs. random rotation and +92% lift vs. BAU on buy-flow—validated with an 88% sales lift and strong ROI.

GM: AI-Personalization Drove Triple-Digit HVB Lift for Lyriq and Sierra

A six-week, person-level RCT with 144 creative versions delivered +139% HVB lift for Cadillac Lyriq and +228% for GMC Sierra, with no sign of wear-out.

11 Industry Leaders Decode Digital Media’s Future: AI, Retail Media, and 2025 Trends

August 18, 2025

The era of ‘Do It For Me’ will replace ‘Show Me Everything’ as AI simplifies personalization and more - said one of the participating speakers.

Advisory Board

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MMA CMO Agenda Roundtable Summit 2026

Global

April 27-29, 2026 @ POSSIBLE | Miami, FL

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Decoding Retail Media: Essentials for Marketing Professionals

Thursday, August 28, 2025 - 12:00pm to 1:00pm SAST

Decoding Retail Media: Essentials for Marketing Professionals

Date: 28 August 2025, Thursday

Time: 12:00 – 13:00 (SAST)

Platform: Zoom

Hosted by: MMA South Africa & MMA Academy

Retail Media is Reshaping the Future of Marketing! Are You Ready?

Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.

Region:

Global, MEA, South Africa