Terminology | MMA Global

Terminology

Hadoop, RDBMS, SaaS?

Let's face it- data lingo is confusing. That's why we created this handy digital data dictionary to help you, and us, keep track of it all. Master your mobile marketing campaigns by staying up to date on the latest digital terminology.

Quaero's Digital Data Dictionary

MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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