Monetize Mobile Data 101: Insights and Real World Strategies
May 10th, 2pm ET / 11am PT
While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates.
While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.