Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.
Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year.
Download today and unlock strategies including:
Geo-Contextual Advertising
Commerce Solutions
AI Everywhere
And more!
Log in with your MMA membership to gain full access to member research.
The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.
Download the playbook and access strategies including:
Target Early & Often
Wow Shoppers With Fun & Engaging Creative
Be Of Service & Reward Loyalty
And more!
Log in with your MMA membership to gain full access to member research.
With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.
Insights include:
When consumers purchase the highest volume of gift cards
The average spend per consumers by gift card category
Strategies to target and engage gift card givers & purchasers
And more!
Download the report today!
Log in with your MMA membership to gain full access to member research.
Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year.
Download today and unlock strategies including:
Geo-Contextual Advertising
Commerce Solutions
AI Everywhere
And more!
In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected].
Log in with your MMA membership to gain full access to member research.
Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets.
As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.
InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases.
Log in with your MMA membership to gain full access to member research.
As 2023 quickly approaches, now is the time to ensure your marketing strategies are set up for maximum success throughout the entire year. InMarket’s 2023 Digital Marketing Playbook contains 10 key marketing strategies to embrace in the new year in order to drive growth in the new year and beyond.
Access key marketing strategies including:
Lean Heavily On Value-Based Messaging
Embrace Geo-Contextual Advertising
Utilize Household Attribution
And More!
Don’t wait. Set your 2023 marketing up for success today.
Log in with your MMA membership to gain full access to member research.
Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.
Marketers today have seemingly unlimited options when it comes to building, targeting and delivering a campaign. Amid all of these options, marketers are still trying to answer the age-old question: Is my advertising actually working? Location data has quickly emerged as a powerful solution to tie together signals across channels, it helps marketers measure in-store footfall. Footfall attribution analysis enables marketers to see how their audience is reacting to a campaign in the physical world.
The whitepaper will take a closer look at how marketers can implement key footfall metrics and leverage attribution into their campaign analysis and strategic planning. Among the report's key highlights:
- The power of high quality location data to answer marketers' most pressing questions.
- Footfall attribution benchmarks by advertising vertical.
- Consumers' footfall trends, offline behaviors, and brand loyalty by advertising category.
Log in with your MMA membership to gain full access to member research.