Wednesday, September 16, 2020 - 7:30am to 8:30am BST
The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.
There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.
Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
The State of the Industry: Mobile Marketing in EMEA 2020
29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.
Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling than they are today. More CX initiatives will be run by AI and machine learning algorithms, automated software applications, or bots. The question is: Are brands and consumers ready?
