Peggy Anne Salz is one of the most influential and compelling speakers in the mobile marketing space. As a writer, analyst, consultant, and in-demand online talent and podcast host, she educates marketers on the latest trends in mobile marketing and helps companies navigate the complex landscape. As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world. She is also a nine-time author, a Forbes Senior Writer and guest contributor for various leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation. In her capacity as Chief Content Officer of the Mobile Marketing Association (MMA Germany), Peggy produces podcasts, videos, webinars, and blogs to equip members and marketers in Germany and globally with best practices and growth strategies to power campaigns, brand storytelling, and user engagement.