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The MMA Mobile Circus Comes To Town at the 59th Cannes Lions International Festival of Creativity

 The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile’s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012

 

News Type: 
MMA Press Release

MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’


 New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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Industry initiatives
mobile messaging
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News Type: 
MMA Press Release

Sybase Mobile Commerce Guide 2012

March 15, 2012

Get your complimentary Mobile Commerce Guide 2012: Strategies for Financial Institutions, Mobile Operators & Enterprises to Implement mCommerce Services in Developed and Emerging Markets The second edition of the Mobile Commerce Guide features a compilation of industry thought leaders and innovators examining the best practices and lessons learned from mobile commerce deployments. The guide will help readers better understand mobile commerce strategies, deployments, opportunities and current challenges.

Millennial Media's 2011 Mobile Mix: The Mobile Device Index

March 1, 2012

Millennial Media recently released a Year in Review edition of their Mobile Mix report, which chronicles the last year in the mobile device/OS landscape. The report contains insight on everything from the leading device manufacturers and operating systems, to the top individual app categories on the Millennial Media platform. Click here to download the full report