Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign.
Successful advertising is noted for standing out, clear and distinct from your competition. But this goes against the very nature of native ads, which are all designed to “fit in”. The notion that advertising must grab attention raises a pertinent question in the mind of every marketer who plans to go native - will it really deliver on its lofty promises? The answer lies in truly understanding the intent behind native advertising, and then implementing it the right way.
In a rapidly changing mobile economy characterized by constantly shifting consumer behavior, it’s critical to engage with your customers and nurture a personalized, Long-Term Relationship (LTR) with them. They aren’t “users,” “sessions” or “data points;” your customers are people just like us, and they are the living and breathing heartbeat of companies.
Activating Geotargeting Across Your Campaigns with a Focus on Election 2016
There’s so much we can learn about a person based on the places they go. Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior. Speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016. Key takeaways from the session include:
Serving as a deeper dive into the MMA’s recent white paper release - “Demystifying Location Data Accuracy”, this session brings together the leading industry experts (members of the MMA’s Location Data Accuracy Working Group) to define and drive transparency and greater data quality. A priority for marketers, because, at its simplest, accurate location data is proven to increase relevance to consumers, leading to improved ad performance.
Our expert panelists will share their insights, covering:
Thursday, November 19, 2015 - 1:00pm to 2:00pm EST
Join Ensighten Product Marketing Director, Karen Wood, and Forrester Research Analyst, James McCormick, as they discuss the specific opportunities brands have to optimize mobile apps, and how brands can leverage best practices from the online testing world to drive app engagement and revenue.
Wednesday, November 18, 2015 - 2:00pm to 3:00pm EST
Presented by FollowAnalytics and Gigaom Research
In a 2015 survey commissioned by FollowAnalytics and Gigaom Research, enterprise mobile marketers revealed the critical role that their mobile apps play in the lifetime value of the customer. Once brochureware or purely transactional, mobile apps have evolved and are now expected to deliver intelligent, personalized, 1:1 journeys providing consistency with all other channels such as web, email, and in-store experiences.
Thursday, November 12, 2015 - 2:00pm to 3:00pm EST
For marketers, where people are, where they’ve been and where they are going are strong indicators of consumer intent. For consumers, they expect to have what they want and need when they want it. That means that brands have to adapt to meet mobile consumers expectations with right place and time messaging. Using the power of real-time location marketers can finally stop the guesswork and more effectively reach the right people based on the real places they visit everyday to influence where they will go next.
