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3 Tips to Make Mobile Marketing Better Through Data Science

Thursday, July 21, 2016 - 2:00pm to 3:00pm EDT

Data

Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers. 

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Tuesday, August 9, 2016

Medios De Comunicación Programática Ymobil​

Esta es la primera de una serie de materiales educativos que se distribuirán este año con el objetivo de acercar el conocimiento y promover la maduración del mercado de marketing móvil para la industria de la publicidad en América Latina. ¡Buena lectura!
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GMIC São Paulo

August 23, 2016

 

FOR THE 2nd TIME IN SÃO PAULO, THE BIGGEST PLAYERS OF THE MOBILE MARKET DISCUSS THE FUTURE AND THE TECHNOLOGICAL IMPACT IN THE WORLD

  • Among the highlights is the unprecedented startup competition that will award the most innovative company with US$ 50,000.00; a three-day mentoring at Google Headquarters and the chance to dispute with global startups;
  • São Paulo receives one of the most important global networking events of the mobile technology industry on August 24th at WTC Events Center.

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Wednesday, October 5, 2016

eTail East

August 15, 2016 to August 18, 2016

 

The Sheraton, Boston

eTail was launched in 1999 and is the premiere multi-channel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. eTail East was launched as part of the eTail Conference series to speak to the unique challenges facing retailers looking to grow their brand in the market. Download the agenda to learn more http://bit.ly/1TupIcF

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La Revolución Móvil

June 28, 2016 to June 29, 2016

El marketing se renueva para las plataformas móviles: Asista a La Revolución Móvil 2016 Latinoamérica para entender cómo la tecnología impacta en audiencias, comercio y medios de pago

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MMA Mobile Report Argentina 2016

MMA Mobile Report Argentina 2016

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MMA tiene el propósito de reforzar su posicionamiento con sus miembros generando información útil y, al mismo tiempo, la comprensión de las oportunidades del mercado móvil. Centrado en este objetivo, MMA busca de información que ayude a la comprensión del comportamiento de las audiencias, preferencias y perfiles. Descargar el informe para ver 1200 entrevistas con Millenials, Generación Y, generación X y Boomers en el uso de móviles en Argentina.

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Marketing in a Mobile World: Five Discussion Topics for Companies Wrestling with a World Gone Mobile

Marketing in a Mobile World: Five Discussion Topics for Companies Wrestling with a World Gone Mobile

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When four hundred marketers, representing $66 billion in media spend, come together to discuss marketing in a mobile world, there are bound to be some major learnings, and that was the case at the Mobile Marketing Assocation’s Marketing Leadership Forum, which was held on May 10 - 11, 2016 at the Crowne Plaza Times Square.

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