The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
More than 85 percent of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest growing ways to engage app users. Learn from mobile marketing experts how to leverage location-based technology to better target and understand your customers. You’ll hear from CJ Chaney, Co-founder of Smartwhere and Ian Sefferman, General Manager of the TUNE Marketing Console.
Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?
Since 2007, Mobile Shopping has been the must-attend forum for digital executives looking to refine mobile strategy. World class networking opportunities and in-depth research support retail industry & brand growth. Each year, we bring together this select group of decision makers in our unique collaborative environment, creating the conversations that matter around omni-channel engagement. Learn more here http://bit.ly/294YrtF
As the digital economy evolves, so does the need for trusted mobile channels that can open new ways for enterprises to engage and protect their customers. Valued for its reach, simplicity, and reliability, messaging can offer enterprises inexpensive yet highly effective ways to:
