As Snapchat has increased in popularity, so has vertical video, and for obvious reasons. The burgeoning social app is vertically-oriented, as are other, highly personal services such as Facetime and Skype. As this Webinar featuring presenters from Rubicon, Inmobi and Virool points out that’s leading to increased interest in vertical video.
The interest is occurring against the backdrop of exploding interest in video, and in mobile video advertising. According to figures presented by Rubicon:
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Signaling that the rise of programmatic buying in mobile is equally as dramatic as its ascension in other forms of digital media, the Mobile Marketing Association’s first-ever Automation and Programmatic Forum studied not only its growth, but the ramifications that growth has for mobile. The Forum brought together several hundred practitioners from brands, publishers, agencies and technology providers.
In less than one week, Indonesian E-Commerce Association (idEA) in partnership with Dyandra Promosindo will hold the biggest e-commerce event in Indonesia, the Indonesia E-Commerce Summit & Expo (IESE) 2016 with the theme "The New Digital Energy of Asia".
