The Festival of Media MENA is the region’s edition of the nine years old FOM Global. FOM MENA addresses the region's increasing thirst for expertise and demand for recognition of its own creative talent and work on a global scale. International and regional speakers of the highest caliber will tackle crucial industry issues and themes, offering global expertise and regional insights to the audience. In the evening, a MENA Awards ceremony will recognize the best media work from the region and celebrate the winners.
La MMA es una gran organización que ofrece, además de liderazgo en la industria , amplios recursos, educación y respuestas. Estamos orgullosos de ser miembro.
Following the success of the 2015 event, the Festival of Media will return to Rome, Italy on 18-20 May 2016.
Senior level executives from the world's biggest brands, marketing and media agencies, will come together for 3 days to network and learn about the latest trends and techniques in the industry.
Also returning this year is the Festival of Media Awards, celebrating the best in media thinking across the globe. Entries for the Awards will open in November 2016.
This Webinar, “7 Mobile Use Cases to Inspire Your Omnichannel Marketing Efforts,” presented by Michael Trapani, product marketing manager of IBM Marketing Cloud, reorients mobile around the fact it has become more than a unique execution channel, and is capable of delivering experiences in a variety of ways, from apps to SMS to social. As Trapani said in his introduction: “It’s not an app or a message … mobile is basically everything a customer can do from a mobile device.”
These guidelines are intended to cover the measurement and disclosures related to dynamic, inapplication advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement).
The Mobile Web Advertising Measurement Guidelines have been developed by the membership of the Mobile Marketing Association (MMA), the IAB (U.S.), and Media Rating Council (MRC) in close collaboration with the GSMA and other stakeholders. Contributors to these guidelines are representative of the key parties in the mobile marketing ecosystem, and include handset manufacturers, wireless operators, ad servers, content providers, agencies, brands and technology enablers.
The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
These viewability guidelines are designed for mobile (web and in-app) advertising. This document supersedes all previous MRC guidance on the measurement of viewable impressions of advertising that appears in mobile environments effective upon issuance and serves as permanent guidance (subject to periodic updates).
