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Multi Touch Attribution Marketer Survey (November 2018)
Attribution
Data
MTA

Multi Touch Attribution Marketer Survey (November 2018)

Released: 
November, 2018
Education Section: 
Archive
Region: 
Global
Members Only
Programmatic
Video

The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace

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What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Released: 
March, 2019
Programmatic
Video

The MMA Mobile Programmatic Video Guide: Get a Sense for This Complex Marketplace by Downloading This Executive Summary

What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Released: 
March, 2019

How to Use Offline Brand Intelligence to Increase ROAS

Thursday, May 2, 2019 - 2:00pm to 3:00pm EDT

Speakers: 
Jared Rosenbloom
Director, Media Strategy & Operations
Centro
Valentina Marastoni-Bieser
Executive Vice President of Marketing
Cuebiq
Moderator: 
Leo Scullin
VP of Industry Programs
Mobile Marketing Association
Webinar Sponsor:
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