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Ad Fraud Road Show 2019: Ho Chi Minh City

December 5, 2019 to December 6, 2019

Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

Smarties 2019 Trophy Duplicate Order Form

Orders must be received no later than Friday, October 26, 2018. After October 26, cost for ordering additional trophies will be billed at a premium. Please allow up to 6 weeks for production.

Please select the campaign name below. A fee of $650 per trophy includes all production costs, but not customs and shipping, recipient is responsible for paying all shipping and customs.

Disclaimer: Only requests for duplicate trophies previously awarded will be accepted. Details will be checked against the winners’ list and confirmed.

$650.00

Dinosaur Vietnam

Logo:

Consumer Engagement

COMPENDIUM: OUT OF HOME & MOBILE

Out of Home & Mobile Compendium

Urbanity and mobility are increasing and changing media usage to a large degree. The greatest beneficiaries of this development are Out of Home (OOH) and Mobile, which, according to the OMG Preview Monitor, are the sectors with the biggest opportunities for growth in 2019. This creates new communication challenges and opportunities for companies and brands.

Released:

October, 2019

Education Section:

Educational Documents

Agenda

MMA Conectadas 2019

Language Undefined

Tuesday, December 3, 2019

Read more about Agenda

Agenda

MMA Innovate 2019 Agenda.

Language Undefined

Thursday, November 21, 2019

Friday, November 22, 2019

Saturday, November 23, 2019

Sunday, November 24, 2019

Jump to:

Day 1 Day 2 Day 3 Day 4

Read more about Agenda

MMA Mobile Report Argentina 2019

Released:

October, 2019

Region:

LATAM, Argentina

1st party data strategies in a cookie-less and more privacy-compliant environment

Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

Attribution

Privacy

Data

We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.

Key takeaways:

- Understand the new 2020 landscape