Mobile Subscribers in the Holiday Mood (JumpTap) | Mobile Marketing Association
December 1, 2006






Mobile Subscribers in the Holiday Mood

JumpTap Mobile Search Results Reveal an Increase in the Amount of Holiday-Related Digital Content Searched by Wireless Customers

CAMBRIDGE, Mass. – December 1, 2006 – JumpTap, Inc., a pioneer in the development of innovative, carrier-branded mobile search and advertising solutions, today announced new findings showing an increase in holiday-related digital content searched by wireless cell phone users. Since the beginning of the holiday season (the day after Thanksgiving), wireless customers using the JumpTap mobile search solution have been looking for Christmas related digital content. The word, “Christmas” was one of the top five search terms across JumpTap’s multiple mobile search deployments.

Many people with wireless phones enjoy customizing their phones with ringtones and wallpaper. The holiday season brings out behavior similar to other shopping and merchandizing environments. People like to decorate the mobile phones for the holiday. In addition to searching for “Christmas,” mobile subscribers frequently entered the term “Jingle Bells.”  They then purchased holiday-related music from Alabama, Mariah Carey, Reba McEntire, and George Straight, in addition to the old classic songs such as, “Frosty the Snowman”, “White Christmas”, and “Rockin’ Around the Christmas Tree.”

Digital content providers should increase their inventory of ringtones, images and games for the rest of December in order to meet the demand demonstrated by the mobile search behavior of wireless subscribers.

WHO: JumpTap, Inc., a pioneer in the development of innovative, carrier-branded mobile search and advertising solutions

WHAT: JumpTap results from across multiple mobile search deployments reveal mobile subscribers searching frequently for “Christmas” and subsequently purchasing Christmas related digital content.


NOTE:
JumpTap’s mobile advertising solution is now live and presenting sponsored links and banner ads within its mobile search results. Please visit www.jumptap.com to promote your content and services within some of JumpTap’s carrier branded solutions.

About JumpTap, Inc.
Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives mobile advertising revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s comprehensive solution couples an intuitive user interface and mobile-specific search engine with an advertising suite that combines performance marketing and impression marketing advertising models. JumpTap provides carriers, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.

Media Contact:
Peter Gorman
Topaz Partners
Email: [email protected]
Phone: +1 781 404-2430 (or) 617-669-4329<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />