The MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands, and technology enablers driving significant business impact through modern marketing across the global MMA’s 14 regions. Entrants are adjudicated according to WARC’s (World Advertising Research Centre) judges and criteria. South African entrants were submitted into the Africa and EMEA categories.

Well done to the top-ranking agencies and brands.