Greystripe and Gamejump.com Take Best in Show Overall Among 32 Contenders at Under the Radar Mobility Showcase (Greystripe) | Mobile Marketing Association
November 26, 2006



Greystripe and Gamejump.com Take Best in Show Overall Among 32 Contenders at Under the Radar Mobility Showcase

(MOUNTAIN VIEW & SAN FRANCISCO, CA) –
Greystripe won the Best in Show Overall award for its mobile advertising network and its free game distribution portal Gamejump.com at this year’s Under the Radar Mobility Conference.  Greystripe won the award over 32 other emerging startups in the mobile sector. In addition, Greystripe was honored with three Judges’ Choice Awards for the categories:

· “Now that’s a problem solver!”
· “Yup, acquisition target!”
· “That presentation was awesome!”

Judges’ and Audience Choice Awards for the marketing and advertising category also went to Greystripe, making the company the winning innovator among its mobile advertising peers. Greystripe’s presentation of its AdWRAP mobile advertising technology has proven that millions of consumers are willing to download and play free, ad-sponsored mobile games.

“It’s an honor to win such sweeping approval from our industry at the Under the Radar event.  It shows that we’re moving in the right direction in offering ad-supported mobile games and applications,” said Michael Chang, founder and CEO of Greystripe. “We’ve created a model where all the players in the mobile value chain win – game developers, advertisers, and consumers.”

Greystripe is the first company to launch an advertising network offering full-screen in-game mobile ads in combination with a proven distribution model for mobile game publishers. Consumers can download free mobile games from Greystripe’s online portal GameJump.com or directly through their cell phones at http://gjmp.tw <http://www.gjmp.tw/> .

The AdWRAP system currently serves ads into over 300 game titles from 37 publishers supporting over 1,000 mobile handsets worldwide.

More about the Under the Radar | Mobility! event can be found at http://undertheradarblog.com/.  Under the Radar is part of the IBDNetwork™.