go2® Reports Record Traffic and Ten Most Searched Movies in 2005 | MMA
February 28, 2006



go2®
Reports Record Traffic and Ten Most Searched Movies in 2005

go2® Movies Delivered More Than 71 Million Mobile Page Views of Local Movie Guide Information in 2005

Irvine, Calif.  – Feb. 28, 2006 – go2 Directory Systems (www.go2.com), the operator of go2 Movies and a leading provider of local search and directory information over mobile devices in the U.S., announced today that in 2005, go2 Movies delivered more than 71 million mobile phone page views of real-time local movie guide content, up 34 percent from 53 million page views in 2004. go2 Movies averaged more than 377,000 unique mobile phone users monthly, up 40 percent from an average of 268,000 in 2004.

go2 also announced the ten most searched movies in 2005, with Wedding Crashers topping the list with over 250,000 click-thrus and information requests. Academy Award®-nominated Crash just missed the list with over 187,000 information requests, ranking 11th overall.  

go2 is one of the most used mobile movie guides in the U.S. and is available on virtually all web-enabled mobile phones sold by most major U.S. carriers. Serving up detailed movie information including ratings, reviews, summaries, cast members and showtimes, go2 Movies provides mobile moviegoers a wealth of movie information whenever and wherever they want. Like all mobile websites in the go2 Network of local directories, go2 Movies also provides users with one-touch calling, turn-by-turn directions, easy “What’s Close By” searching, and other detailed information. 

“go2 Movies is touching more users, driving more moviegoers and impacting more box office sales every year,”  said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lee Hancock, CEO and Founder of go2. “It is clear that mobile local search tools such as go2 Movies are having a direct impact on revenue within the entertainment industry, opening the doors to more movie and theater advertising and marketing campaigns in the future. Based on the industry average movie ticket and concession sales of about $9.00 per person, and an average consumer purchasing at least two tickets, we estimate that in 2005 moviegoers probably spent as much as $80 million watching movies in theaters after using go2 to decide both what movie to see and where to see it.”

Following is the list of most-searched movies on the go2 Movies mobile site in 2005 and their total movie-specific click-thrus and information requests:  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1.       Wedding Crashers – 269,945

2.       Batman Begins – 250,099

3.       Mr. & Mrs. Smith – 240,888

4.       Star Wars: Episode III Revenge of the Sith – 234,675

5.       Saw II – 225,270

6.       Hitch – 222,816

7.       Four Brothers – 217,888

8.       War of the Worlds – 207,183

9.       The 40 Year-Old Virgin – 200,517

10.   The Longest Yard – 195,049

About go2®
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions.  All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com. 

Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.

go2®, go2 Movies® and mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.

Contact:
Kirsten Woodard or Valerie Christopherson
Global Results Communications
+1 949 608-0276
[email protected]
[email protected]