Enpocket Powers WXXL Orlando to Go Mobile, Allowing Listeners to Text in Song Requests | MMA
February 15, 2006



Enpocket Powers WXXL Orlando to Go Mobile, Allowing Listeners to Text in Song Requests
XL 106.7 provides mobile programs to its listeners

Orlando, Florida, February 6, 2006 – Enpocket (www.enpocket.com)  today announced that Orlando listeners of WXXL can now text their song requests with their mobile phones using Enpocket technology to power interactive mobile programs.  New features include a Song Request program, where listeners use SMS text messaging to purchase three song requests for 99 cents. Listeners also receive an SMS notification 15 minutes before each song reminding them to tune in to hear their request.  

“We’re thrilled to offer our listeners a new, convenient way to interact with WXXL,” said Linda Byrd, Market Manger for Clear Channel’s Orlando Radio cluster. “This text solution ensures that we’re giving our listeners exactly what they want.  It’s intimate technology, a personal way for our listeners to communicate with our station.”

“Enpocket lets WXXL listeners customize their listening experience no matter where they are,” said Mike Baker, president and CEO of Enpocket. “Their cell phones let them turn WXXL into a personal jukebox.”

Future technology through Enpocket will allow WXXL listeners to participate in “text clubs,” sign up for alerts and promotions, and enter sweepstakes. “There’s also possibilities for a ‘DJ Dashboard.’ where listeners can use text messaging to communicate with DJs and respond to ad hoc polls, make requests and answer trivia questions in our future,” added Byrd.

About Clear Channel Radio Orlando
Clear Channel Radio Orlando operates six stations in addition to WXXL-FM. WJRR-FM, WMGF-FM, WRUM-FM, WTKS-FM, WQTM-AM and WFLF-AM. Clear Channel Radio, the largest operator of radio stations in the United States, provides advertisers with a coast-to-coast platform of more than 1200 stations. Broadcasting across all 50 states and the District of Columbia, Clear Channel programming reaches more than 110 million listeners every week. Advertisers spend nearly 20% of their radio advertising dollars with Clear Channel.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com
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Jeff Vettrus
2500 Maitland Center Pkwy
Suite 401
Maitland, FL 32751

Diana LaGattuta
Enpocket
617-262-7089
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