Bango enables mobile phone users worldwide to pay for mobile content using their PayPal accounts | MMA
January 24, 2006



Bango enables mobile phone users worldwide to pay for mobile content using their PayPal accounts

12th September 2005 - Bango, the mobile content enabler, has announced today that it now provides mobile phone users with the ability to pay for mobile content using their PayPal accounts. 

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Bango has entered into an agreement with PayPal, to enable content owners to deliver low cost, direct-to-consumer mobile content, paid for to a PayPal account through one-click purchasing from Bango.

For the first time, mobile phone users can approve purchases of content such as ringtones, games, wallpapers and videos using pre-approved PayPal payments.  Existing PayPal users activate their accounts to pay for mobile content with a one-time visit to www.bango.net
on a personal computer.  They register their phone with Bango and make purchases through Bango, and funds are then pulled from their PayPal accounts. 

“Bango is continuously enabling more users worldwide to access and pay for mobile content and services,” said Anil Malhotra, VP of Alliances at Bango. “The agreement with PayPal opens-up mobile content to tens of millions of new users, in many new markets for mobile content.” 

Content providers who sign up for the Bango Service at www.bango.com can market, sell and deliver their products and services directly to mobile phone users on all networks.  Bango enables a fast-track to market, avoiding the need for individual short-codes to be processed on a carrier-by-carrier basis. In addition, Bango implements and manages content standards and acceptable usage policies from PayPal and the carriers.

Bango gives content providers the services to ensure easy access to their branded content, collection of micro-payments, detailed tracking of user spending patterns and the tools for viral marketing. 

To ensure a streamlined user experience, the Bango system automatically presents the best payment option depending upon the user’s network, territory and previous payment history.  Payment options include on the phone bill (using the carrier’s own billing system or Premium SMS), PayPal, IVR or retail PIN. 

About Bango
Bango (AIM: BGO) has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the mobile operator's mobile content portals. Leading mobile operators including Cingular, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their direct-to-consumer business.

The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango service to engage with all of their existing and potential mobile customers directly - irrespective of mobile operator. For further information, go to www.bango.com


For further information, please contact:
Sarah Keefe, Marketing Manager
Bango                                                              
Tel: +44 7786 932016                                       
s[email protected]
                                             

Peter Rennison/Alison Andrews
Peter Rennison PR
Tel: +44 1442 245030
[email protected]


Laurie Riedman
Riedman Communications
Tel: 585-396-3100
[email protected]