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Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation

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Released: 
March, 2022
Region: 

Wednesday, March 30, 2022 - 6:00am to 6:45am IST

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

Region: 
Speakers: 
Head of Sales, India
DoubleVerify
Head CXO
Kenvue
Director – Integrated Media and Partnerships
Pepsico
Head, Digital Marketing
Dabur
Head – Enterprise Marketing
Vodafone Idea Limited
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:
Report
New insights reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Released: 
April, 2022
Education Section: 
Region: 
Released: 
March, 2022
Region: 

Monday, March 7, 2022 - 5:00am to 6:00am IST

 

MMA & Kantar brings together leading women marketers to share their expert POV on how women leaders can shape the future of modern marketing.

Region: 
Speakers: 
MMA India Board Member; Chairwoman - Insights Division, South Asia
Kantar
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Managing Editor
Afaqs
Founder & CEO
Glassbox Ventures
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:

Congratulations and well done to this year’s MMA SA SMARTIES 21’ category winners.