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Event

Register for CX Unplugged Virtual: April 5-6, 2022

Future of Innovation & Customer Experience
MMA’s inaugural CX Unplugged Virtual (formerly IMPACT) brings together marketers and experts to share how to use experience as a competitive advantage.
Event

Register for DATT Unplugged: October 13, 2022 - New York City

Future of Data in Marketing
MMA DATT Unplugged is a one-day in-person event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing.

66% Of UK Gamers Say They Would Welcome More Advertising Into Their Games

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022

Two-thirds of gamers in the UK say they would welcome more brands into their favorite games. 

Submitter's Company: 
Anzu Virtual Reality Ltd
Member Mention: 
Anzu Virtual Reality Ltd
News Type: 
Member Press Release

Annual Members Meeting

Global
March 16, 2022 | Virtual
 add to calendar

ArabyAds doubles e-commerce transactions powered in 2021 to 12 million. Sets record sales once again for Black Friday in the MENA region.

Dubai, February 2, 2022: ArabyAds, the leading technology company in the MENA region, has once again reported a record-breaking Black Friday season in 2021, delivering robust growth for its partners across the region. The company clocked over $210 million in gross merchandise value (GMV) for its partners, recording 100% growth compared to Black Friday sales in 2020. Headquartered in Dubai, ArabyAds helps advertisers to acquire new customers, re-engage with existing customers, and drive customer monetization.

News Type: 
Member Press Release
Event

Register Now for MATT Unplugged Virtual 2022

Annual one-day event where marketers, attribution experts, and thought leaders come together to discuss and define the future of attribution.
Consumer Engagement
Data
Programmatic
Shopper Marketing
Social Media

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
News

Ad Hoc Measures Don't Cut It for Brand Safety Anymore

Series

Watch Sessions On-Demand: The Great Marketing Growth Debates

Marketers may be familiar with at least one marketing growth framework, but few are familiar with them all. Through this series, the authors of leading growth frameworks presented their research and answered questions to help marketers make educated decisions on the optimal approach to drive growth for their business.