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Guide

View SMARTIES North America Rules and Guidelines

Vox Media

Attribution
Content Marketing
Creative Effectiveness

The Year of Change in Digital Marketing

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Released: 
April, 2022
Education Section: 
Creative Effectiveness, Trends Reports
Region: 
Global

Download the 2022 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
March, 2022
Region: 
Global

Building a B2C Martech Stack in 2022

March 25, 2022
Member Company: 
Netcore Cloud Private Limited

Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. Remember when there was a separate ‘digital marketing’ team?

The famous Marketing Technology Landscape graphic lists 8000 tech tools for marketers, up from 3800 in 2016. How many of them do you need? How many will drive business outcomes?

MMA Members' Stories - The Marketing anecdotes you don't want to miss

Thursday, March 17, 2022 - 10:00pm to 11:00pm ICT

Brand Safety
Consumer Engagement
Creative Effectiveness

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.
 

Region: 
APAC, Vietnam, Global
Speakers: 
Giang Vuong
Head of Marketing & Communications
Droppii
Kha Dinh
CEO & BOD of VietGuys
VIETGUYS
Thang Nguyen
Branch Director
Zee
Tien Narci
Creative Director
Zee

How brands can build an emotional connection to consumers in Vietnam with help from Search

Monday, April 4, 2022 - 3:00am to 4:00am ICT

Brand Safety
Consumer Engagement
Creative Effectiveness

 

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

Region: 
APAC, Vietnam, Global
Speakers: 
Yen Trinh
Large Customer Marketing Head
Google Vietnam
Tammy Phan
Chief Digital Marketing Officer
MASAN GROUP
Moderator: 
Rohit Dadwal
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Watch the Webinar:

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

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Members Only

Marketing Attribution Think Tank Member Meeting: Q1 2022

Members Only

Wednesday, March 9, 2022 - 2:00pm to 3:00pm EST

Attribution

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

  1. Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

Region: 
Global
Speakers: 
Jill Inglis
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Members: Log in to watch the Webinar: