India houses the third-largest cluster of startups in the world, which means nurturing them back to their feet can ensure an untold boost to employment rates, drawing maximum FDI channels to the country again. Startups want Nirmala Sitharaman to provide the ecosystem a more focused approach in terms of access to capital, allocation of more funds by the government, policy reforms for ease of doing business and creating a more supportive ecosystem in view of the pandemic’s impact.
The past two years have been very difficult for all in general. The new normal in a world where Covid-19, unfortunately, has become part of our life and will bring about many changes in the way businesses will be conducted, and more importantly the way we live our life. The Union Budget 2022 -23 is being keenly watched by many sectors. The 3rd & 4th quarters of 2021 did see the economy looking up, the third wave or Omnicron which hit us in mid-December was the dampener.
Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget.
Ahead of the Budget 2022-23 to be presented by Union Finannce Minister Nirmala Sitharaman on February 1, startup and Tech Industries have put forth their demands and expectations. Experts from the sector want the government to give incentives to the sector in order to brave the pandemic challenges, which have re-occurred with the rise of omicron variant across the globe.
This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.
Thursday, February 24, 2022 - 2:00am to 3:00am WIB
The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.
With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!
