DoubleClick | MMA Global

Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

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Renault Campaign

GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
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Renault Campaign
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Google: More than 18% of all its unique users interact with Audi’s rich media ad

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Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
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Audi A3 Sportback Pages
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