Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:51
GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
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