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Google: Renault drives mobile forward with the launch of Europe’s pioneering automotive third-party served rich media campaign

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Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:51
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Renault Campaign

GOALS
• To overcome the mobile ad industry’s reporting discrepancies problem
• To record video views and facilitate brand engagement
APPROACH
• Designed tap-to-expand rich media creative
• Used DoubleClick Studio to build ad creative and implement tracking code
Teaser Image: 
Renault Campaign
PDF(s): 
PDF icon Case Study- Renault 2012 (UK).pdf
Case Study Type(s): 
Automotive
Content Tags (Deprecated): 
Google
html5
rich media
AdMob
DoubleClick
Renault
Automotive
Third Party Ad Serving

Google: More than 18% of all its unique users interact with Audi’s rich media ad

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Submitted by Matt Brocklehurst on Tue, 08/27/2013 - 11:58
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Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
Teaser Image: 
Audi A3 Sportback Pages
PDF(s): 
PDF icon Case Study- Audi 2013 (DK-EN).pdf
Case Study Type(s): 
Automotive
Content Tags (Deprecated): 
Google
html5
rich media
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Audi
DoubleClick
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