Tue Nguyen Tran | MMA Global

Tue Nguyen Tran

Tue Nguyen Tran
Managing Director
Bates CHI & Partners
Born in Vietnam and raised in Texas, Tue brings extensive global experience and intimate local knowledge with him to his current role as the Managing Director of Indochina. During his career, Tue held a range of account management positions at agencies in the United States, including DDB Needham Worldwide Dallas Group, TracyLocke and Muse USA in Los Angeles. Tue worked on an array of clients including the American Honda Motors, McDonald’s, ONDCP at the US Federal Government, and Pepsi. In 2003, Tue relocated to Vietnam and joined the Bates 141 group. Over the last decade, he has overseen a blue chip list of clienteles comprising of Nestle, Carlsberg, Dell, Diageo, Google, Heineken, MobiFone, Nissan, P&G, and VNPT. Tue's proven track record of strong leadership and expert counsel has seen the business grow steadily in the past years, including winning top honors at regional and global marketing awards with five consecutive PMAAs and three consecutive GLOBES. Tue has a degree in Advertising and Marketing Communications from the University of Texas at Austin. A weekend golfer, and a local marketing advocate, Tue is also a frequent speaker and active member of the RMIT University Industry Advisory Board in HCMC.