Steve Ireland | MMA Global

Steve Ireland

Steve Ireland
Head of Digital Channel Marketing
JP Morgan Chase

Steve Ireland is Head of Digital Marketing Platforms for JP Morgan Chase.  In this role, Steve is responsible for managing Search, Owned, Email and Programmatic media.  His team is also leading the modernization of marketing technology that is used to drive communications across owned and paid channels.

Steve joined Chase in 2008 as the Director of Digital Strategy for Chase Card Services.  He was responsible for driving new account growth across digital media.  Under his leadership digital became the top channel for new account volume, replacing direct mail and branch sales.  Chase Card Services is now the number one prime issuer of credit cards in the digital space.

Prior to Chase, Steve was the Director of New Ventures at AOL, where he led the creation of a new advertising product that grew to exceed $50M in revenue in 18 months.  He began his career at AOL in 1995 and held a variety of senior management positions in international joint venture expansion, marketing, and product management.